(Full disclosure: the software was actually released last month, but we haven’t seen much coverage of it outside of general video production sites.)Īn AI-based tool for upresing video footage with potential applications to animation workflows The 3.0 release rewrites Video AI from the ground up, making it possible to apply multiple AI models simultaneously, and adding a new super-slo-mo AI model and support for 16-bit colour depth. Topaz Labs has released Video AI 3, the latest version of its AI-based software for upscaling, retiming and stabilising video, previously known as Video Enhance AI. Scroll down for news of the Video AI 3.1 update. They will lose customers and goodwill, and if tech Youtubers catch on to this and ‘expose’ it, it could do significant reputational and financial damage to them.Originally posted on 10 November 2023. I’d get it if it was a 3.5 release, after everything was performing at least as well as the previous 2.6 version, but it’s not even close. It’s a really negative PR move.įurthermore, why would anyone pay to be able to receive updates to 3.x when the newer versions perform much, much worse, are less stable, and have worse workflow than the previous version? Another video software company got into trouble recently for pulling a similar stunt, faced a lot of backlash, got a ton of bad PR, and lost a ton of goodwill/loyalty from their customers in the process.Īll it takes is a Youtube channel with a decent audience to bring light to this sort of thing and it really hurts the reputation of the company. If I was entitled to version 3, but not 3.1, why was I prompted to update without a warning that I wasn’t entitled to that update? Why was I offered the update at all? Why wouldn’t users entitled to version 3 receive all update to version 3? Especially given the poor state that version 3 released in, and is still in!
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